Cheesecake Factory opening new location at Promenade mall

Whole Foods next?

The wait is over.

The Cheesecake Factory is working to open a restaurant in Temecula, a city that contains thousands of people who have long clamored for a location to call their own.

“Temecula residents, you’ve asked … and we listened!” said Mayor Matt Rahn in a statement posted to the city’s Facebook page. “We are delighted to have successfully attracted The Cheesecake Factory to Temecula.”

The chain, which has Beverly Hills roots, is finalizing a lease with the mall’s owner, according to the city, which is processing plans for a 9,300 square foot restaurant with indoor and outdoor patio seating.

Temecula Community Development Director Luke Watson said in an email Friday the restaurant will be slotted in a portion of the building next to Macy’s.

“It is the western facing side of the Promenade,” he said.

In community surveys, residents have consistently voted for Cheesecake Factory, Nordstrom and Whole Foods when asked which companies they would like to see open locations here.

“We are exploring opportunities to open in Temecula and look forward to serving guests in the local area soon,” said Alethea Rowe, senior director of public relations for The Cheesecake Factory Inc., in an emailed statement late Wednesday.

Jeff Kurtz, senior general manager of Promenade Temecula, said Thursday he couldn’t discuss specifics about the TCF project right now but more details would be forthcoming in a press release.

  1. I sent them an email years ago telling them about the location at the duck pond where the current Pat & Oscars would be perfect with plenty of parking and a great view.


  2. The Promenade is a reasonably appropriate fit for Cheesecake Factory. It (The Promenade) is slowly but surely (ie, Sears’ location evolving destiny) turning into a snack, dining, and entertainment center. Whole Foods, in stark contrast, is an entirely different story. If anyone out there is doing their research… Hello, Whole Foods? … Murrieta’s Triangle vicinity will be seen as an almost a perfect custom fit for a Whole Foods Market (ie, dual freeway traffic patterns, the demographics of current and projected commercial traffic flows, accessibility, and much more).


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