Developer trying to build new supermarket in French Valley

But if not, the development team has a backup plan that calls for construction of apartments and a small, specialty grocery store on the 23-acre site.

Albertsons, Vons, Aldi, Whole Foods, Trader Joe’s.

Vintners Distributors isn’t picky. The developer of the Morningstar Village project at the corner of Winchester and Pourroy roads is trying to get one of those chains, or any other major supermarket, to build a new location at their 23-acre shopping center.

Right now, the closest market for the thousands of people who live in the rapidly-expanding quilt of tracts northeast of Temecula and Murrieta is the Stater Bros. at the corner of Benton and Winchester.

“We can accommodate construction of an Albertsons/Vons immediately if a deal can be made. The area certainly needs another large grocery,” said project manager James Bach, a French Valley resident who frequently drives into Temecula or Murrieta to shop.

The layout for the center, which includes land at the northwest and southwest corners of the Pourroy/Winchester intersection, includes space for the supermarket, a gas station/convenience store and neighborhood retail.

Construction of the gas station/convenience store, which will be a Shell-brand station attached to a Loop Neighborhood Market, is expected to begin in July. It should take about a year to build.

Bach’s client is the parent company of Loop, which operates more than 200 locations in California.

It will be Loop’s second location in the region, joining the Chevron at Newport/Antelope in Menifee.

Although there are tons of Trader Joe’s fans in the region, including thousands of Murrieta residents who have been clamoring for a Joe’s to call their own, Bach isn’t sure if the famously close-vested company is seriously looking at the area.

And there’s a chance Vons or Albertsons, which already have big footprints in the region, may pass on the site.

If that happens, Vintners has a Plan B.

“Prior to purchasing the project we studied an ‘out’ project, drawn by KTGY Architects,” Bach said. “Should the market not absorb the large retail that is approved, the out plan has a 10-acre retail center with a specialty grocer anchor and an 8-acre high density residential component very similar to the Dakota Apartments just down the street.”

This plan would bring the residential and retail together into a village-type environment. Bach said his client (Loop) has a significant presence in the Bay Area with their headquarters there along with many service stations and high density residential projects, making them familiar with the mixed-use product.

“The mixed-use concept would work nicely with the future Temecula Valley Charter School, which is just north of our project,” he added.

  1. Sandra Spallino May 14, 2018 at 11:57 am

    I have lived in the French Valley community for 17 years. We are desperate for all retail stores for this fast growing community. Look at all the home owners who have had to drive to any local hardware stores. ie Home Depot or Lowes… just to get something so small as screws , etc. let’s get another market in the area, Stater Bros is always to crowded and busy!


  2. A mom in the area May 15, 2018 at 10:40 am

    Please no apartments…. We want the surrounding area to go up in value not down. And no, a grocery store across the street from a elementary school is not ideal. They do not partner nicely…. That’s a joke.


  3. I agree, please no more apartments! However, I would love to have a Trader Joe’s closer, and a nice shopping center wouldn’t hurt. I love Stater Bros., but they do get overwhelmed at times.


  4. Omg no apartments or storage units.


  5. Would love a Trader Joe’s , Vons, Home Depot


  6. oh PLEASE NOOOOOO apartments!!!! That would totally ruin this area


  7. French Valley Kat September 20, 2018 at 8:03 pm

    Whole Foods or Barons…..?


    and please NO APARTMENTS! don’t ruin our area!


  9. Tattoo shop and smoke shop and a good outdoor pub is what we need.


  10. Please we do need another grocery store and more retail out here. Don’t mess up this great opportunity to develop a very very nice community.


  11. No apartments please. Keep it to a large grocer and other retail. Apartments are a bad idea for the area.


  12. I would love to see a Barons, but please no apartments.


  13. Try to get Frazier Farms Market into this Plaza. It is an unbelievable mix of Trader Joes, Whole Foods, and Sprouts without the high end cost. Believe there is one in Vista, and Oceanside CA. Please PLEASSSSSSSSSSEEE This area is so UP and COMING……make sure its a GOOD MATCH ( UPSCALE and Affordable) and be a reflection of the Community. Its an FANASTIC COMMUNITY and a BOOMING ONE at that.


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