Albertsons, Vons, Aldi, Whole Foods, Trader Joe’s.
Vintners Distributors isn’t picky. The developer of the Morningstar Village project at the corner of Winchester and Pourroy roads is trying to get one of those chains, or any other major supermarket, to build a new location at their 23-acre shopping center.
Right now, the closest market for the thousands of people who live in the rapidly-expanding quilt of tracts northeast of Temecula and Murrieta is the Stater Bros. at the corner of Benton and Winchester.
“We can accommodate construction of an Albertsons/Vons immediately if a deal can be made. The area certainly needs another large grocery,” said project manager James Bach, a French Valley resident who frequently drives into Temecula or Murrieta to shop.
The layout for the center, which includes land at the northwest and southwest corners of the Pourroy/Winchester intersection, includes space for the supermarket, a gas station/convenience store and neighborhood retail.
Construction of the gas station/convenience store, which will be a Shell-brand station attached to a Loop Neighborhood Market, is expected to begin in July. It should take about a year to build.
Bach’s client is the parent company of Loop, which operates more than 200 locations in California.
It will be Loop’s second location in the region, joining the Chevron at Newport/Antelope in Menifee.
Would Temecula Valley market support a second Trader Joes?
— TVD_Claverie (@TVD_Claverie) May 14, 2018
Although there are tons of Trader Joe’s fans in the region, including thousands of Murrieta residents who have been clamoring for a Joe’s to call their own, Bach isn’t sure if the famously close-vested company is seriously looking at the area.
And there’s a chance Vons or Albertsons, which already have big footprints in the region, may pass on the site.
If that happens, Vintners has a Plan B.
“Prior to purchasing the project we studied an ‘out’ project, drawn by KTGY Architects,” Bach said. “Should the market not absorb the large retail that is approved, the out plan has a 10-acre retail center with a specialty grocer anchor and an 8-acre high density residential component very similar to the Dakota Apartments just down the street.”
This plan would bring the residential and retail together into a village-type environment. Bach said his client (Loop) has a significant presence in the Bay Area with their headquarters there along with many service stations and high density residential projects, making them familiar with the mixed-use product.
“The mixed-use concept would work nicely with the future Temecula Valley Charter School, which is just north of our project,” he added.